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Las Vegas Lunar New Year: Celebrate the Year of the Tiger

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For more information contact:
Jan-Ie Low
Golden Catalyst, LLC
702-327-2628
janie@goldencatalyst.com

Las Vegas Lunar New Year: Celebrate the Year of the Tiger


LAS VEGAS, November 29, 2021 — Chinese New Year in the Desert™/Spring Festival proudly returns to Las Vegas for the 11th consecutive year on Feb. 3 – Feb. 6, 2022.

Chinese New Year in the Desert™ has experienced explosive growth over the past ten years. From humble beginnings at the Fremont Street Experience in 2012, the celebrations have expanded city-wide and now have claimed The Grand Canal Shoppes, the X Pot Venetian, Downtown Las Vegas, Taverna Costera, and Rainbow Kitchen as the new venues of choice.

Major supporters for the 2022 celebration include the JAMBA inside McCarran International Airport, National ACE, Vegas Golden Knights, the City of Las Vegas, and Golden Catalyst, LLC.

Named by Forbes Magazine as one of the “8 Great Places to Celebrate Chinese New Year” in the United States and Canada, Chinese New Year in the Desert™ continues to set the bar on celebrating one of the most important social and economic Asian holidays.

The schedule is as follows:

Thursday, Feb. 3, 2022: National ACE presents CNY Ribbon-Cutting Ceremony & Kick-Off Feast

Grand Canal Shoppes Las Vegas & The X Pot Venetian
12 p.m. – 3 p.m.

Join us for the official kick-off and ribbon-cutting ceremony at the Grand Canal Shoppes. Entertainment consists of the “Dotting of the lions’ eyes” ritual and traditional dance performances. Following the ceremony, there will be an elaborate feast at the X Pot Venetian. Tickets can be purchased at: https://cny2022thexpot.eventbrite.com.

Friday, Feb. 4, 2022: Gala Dinner & Karaoke
Taverna Costera

A ticketed VIP dinner includes a family-style dinner and cocktails sponsored by Remy Martin. Enjoy the night market, lions blessing, and traditional folk dances. Tickets can be purchased at: https://cny2022TavernaCostera.eventbrite.com. Join us for Karaoke on the roof-top after dinner!

Saturday, Feb. 5, 2022: Parade
Downtown Las Vegas (Fourth Street & Gass Avenue)
11 a.m. – 1 p.m.

The parade, featuring gorgeous floats, elaborate costumes, and traditional lions, is quickly becoming a Las Vegas tradition that entertains thousands who come to watch. Announcers’ stage and limited bleacher seating will be provided by the City of Las Vegas.

Applications for parade participants and complete details can be found at:
https://cny2022ParadeEntry.eventbrite.com.

Sunday, Feb. 6, 2022: JAMBA inside McCarran International Airport presents Closing
Ceremony and Gala Dinner
Rainbow Kitchen
6 p.m. – 9p.m.
Enjoy a traditional 9-course family-style Chinese dinner. Drunk Fruit will be providing Lychee, Yuzu, and Melon Hard Seltzer to compliment the delicious meal. Tickets can be purchased at: https://cny2022RainbowKitchen.eventbrite.com.

Additional information and an updated schedule can be found at http://www.CNYintheDesert.com.

About Chinese New Year in the Desert™
Chinese New Year in the Desert™ is striving to create the largest annual lunar celebration in the United States. As a 501(c)3 non-profit organization, their mission is to continually increase awareness about the Asian American Pacific Islander culture as it relates to the Lunar New Year celebration; and to attract ever-increasing numbers of tourists to Las Vegas

About National ACE
The National Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (ACE) is a nonprofit organization that gives a voice to the business interests of Asian Americans and Pacific Islanders.

About Golden Catalyst
Golden Catalyst, LLC. (金滙有限公司) is a public relations, event planning, and marketing firm specializing in multicultural segments. A strategic approach and exceptional logistical management have created outstanding results for U.S. political officials, tourism summits and IPWs — the travel industry’s premier international marketplace and the largest generator of Visit USA travel.

Celebrate the Year of the Monkey in Las Vegas Feb. 8 -14, 2016

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las vegas website logo
golden catalyst
caesars entertainment

MEDIA CONTACT:
Jan-Ie Low, Golden Catalyst, LLC.
(702) 327-2628; Janie@goldencatalyst.com

WHAT:
Chinese New Year is recognized as the important Chinese holiday and is known as “Spring Festival” in China, “Tet New Year” in Vietnam and “Seol-lal” in Korea. For the first time, Chinese New Year in the Desert™ will be held in multiple locations over a one-week period.  Participating venues include: The LINQ Promenade, Downtown Container Park, Fashion Show Mall, Las Vegas Natural History Museum and The Forum Shops at Caesars Palace.

The fifth annual Chinese New Year in the Desert™ will celebrate the year of the monkey. Forbes Magazine named Las Vegas as one of the “8 Great Places to Celebrate Chinese New Year” in the United States and Canada. Major sponsors for the 2016 celebration include: Caesars Entertainment, the Las Vegas Convention and Visitors Authority and Golden Catalyst, LLC.
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Cox Las Vegas to Broadcast Las Vegas Spring Festival Parade

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NEWS RELEASE

FOR IMMEDIATE RELEASE

February 3, 2015

CONTACT:

Juergen Barbusca, manager of communications (702) 545-1004, (702) 210-3050 or juergen.barbusca@cox.com

Cox Las Vegas to rebroadcast 2015 Las Vegas Spring Festival Parade on Cox Channel 96/1096

WHAT: Cox Communications – Las Vegas will rebroadcast the 2015 Las Vegas Spring Festival Parade, to be held on Saturday, Feb. 21, 2015, on Cox Channels 96 and 1096 as well as on streaming media at www.cox96.net starting Friday, Feb. 27.

The broadcast will be hosted by Patranya Bhoolsuwan of KLAS Channel 8 and local media personality Bryan Chan. Cox Las Vegas is the broadcast sponsor of the parade. Visit www.cnyinthedesert.com for more information.

The parade, which begins at 11 a.m. on February 21 at the intersection of Gass Avenue and 4th Street in downtown Las Vegas, is a part of local Chinese Lunar New Year celebrations. Colorful floats that commemorate and celebrate the rich history and importance of Southern Nevada’s Asian community as well as feature local businesses, organizations, bands, drill teams and dance groups will be featured in the parade.

WHEN: The 2015 Las Vegas Spring Festival Parade is scheduled for rebroadcast at 8:30 p.m. on February 27, 28 and March 1 and at 5 p.m. nightly March 2-15 on Cox Channels 96 and 1096 as well as on streaming media at www.cox96.net.

About Cox 96

Cox Channel 96, Cox Channel 1096 and its live stream at www.cox96.net are home to local origination programming for Cox Communications cable customers in Southern Nevada. Since its launch in 2004, Cox 96, Cox 1096 and cox96.net now create, produce and broadcast exclusive television content focusing on hometown news, entertainment, community happenings as well as government and legislative matters. Cox 96, Cox 1096 and cox96.net is often the region’s sole broadcast source for annual, seasonal or civic community parades and events as well as state-of-the-city addresses. Live coverage of San Diego Padres baseball is also available in-season but is not streamed. Visit www.cox96.net for program scheduling and rebroadcasts.

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4th Annual CNY in the Desert to be held at the LINQ Promenade Feb. 20-21, 2015!

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linqlogowebGolden Catalyst Logo

MEDIA CONTACT:

Jan-Ie Low, Golden Catalyst, LLC.

702-327-2628; Janie@goldencatalyst.com

SAVE THE DATES!

Celebrate the Year of the Ram in Las Vegas Feb. 20 – 21, 2015

4th Annual Chinese New Year in the Desert/Las Vegas Spring Festival to be held at a New Venue

LAS VEGAS – October 8, 2014 – The LINQ Promenade, the Las Vegas Convention and Visitors Authority (LVCVA) and Golden Catalyst are proud to announce that for the first time in 4 years, the Annual Chinese New Year in the Desert/Las Vegas Spring Festival will be held at a new venue.

Chinese New Year is the most important of the traditional Chinese holidays and is known as “Spring Festival” in China, “Tet New Year” in Vietnam and “Seol-lal” in Korea.

On February 20-21, 2015, The LINQ Promenade, Las Vegas’ newest open-air shopping, dining, and entertainment destination, and home of the High Roller, the world’s tallest observation wheel plays host to the 4th installment of what Forbes Magazine has called “one of the top 8 places in the United States to celebrate Chinese New Year.”

“CNY in the Desert/Las Vegas Spring Festival has grown by leaps and bounds every year and we are thrilled to invite the public to join us in 2015,”said Jon Gray, Vice-President and General Manager of The LINQ Promenade.

“Chinese New Year gives Las Vegas and its visitors the opportunity to honor and celebrate Chinese heritage in a vibrant and exciting way,” said Michael Goldsmith, Vice President of International Marketing for the Las Vegas Convention and Visitor Authority. “The numerous events and festivities hosted throughout the week illustrate Las Vegas is the premiere destination to celebrate this special occasion.”

“Since our first year in 2012, the response from our local, national, and global communities has been unbelievable and we are grateful for their support!” said Jan-Ie Low of Golden Catalyst. “Our goals are two-fold: to celebrate all the very best of Chinese New Year traditions; and because this is Las Vegas, where everything is bigger and better, to provide a venue for new and dynamic offerings. We invite all potential sponsors, vendors/exhibitors, and performers with a compelling message to contact us and be a part of what will be the best celebration yet.”

Third Annual Chinese New Year in the Desert

By Uncategorized No Comments


FOR IMMEDIATE RELEASE

 

Third Annual Chinese New Year in the Desert Festival

to be Held at Fremont Street Experience

 

Celebrate the Year of the Horse in Downtown Las Vegas Feb. 7-9, 2014

 

LAS VEGAS – January 7, 2014 – Fremont Street Experience, the Las Vegas Convention and Visitors Authority (LVCVA) and Golden Catalyst invite the public to celebrate the Year of the Horse during the third annual Chinese New Year in the Desert festival. Ring in the Chinese New Year with a three-day festival taking place in Downtown Las Vegas Feb. 7 – 9, 2014. Chinese New Year is the most important of the traditional Chinese holidays and is known as “Spring Festival” in China, “Tet New Year” in Vietnamese and “Seol-lal” in Korea.

 

Las Vegas Mayor Carolyn G. Goodman will kick-off the festivities during the opening ceremonies which will feature The Desert Winds, a premiere contemporary wind ensemble of more than fifty professional woodwind, brass, and percussionists and a live authentic dragon dance by the Las Vegas Lohan School of Shaolin.  Throughout the weekend guests will also experience live International Cultural Performances; taste authentic dishes from around the world in the International Vendor Village; enjoy live concerts by Victoria Zhong Wei, Henry Chuc, Kevin Khoa, Gloria Papin, and the Society of Seven during the DragonFest concert series; join Dr. Teddy Sim, Jaqueline Andrea, and the Las Vegas Zumba® Crew as they attempt to make history by breaking the Guinness World Record for the Largest Zumba® Class; view stunning parade floats in the McDonald’s Las Vegas Spring Festival Parade; and along with students from Clark County School District, guests are also invited to create their own lantern to display on Fremont Street Experience to commemorate the Lunar Lantern Festival.

 

“Fremont Street Experience is proud to have hosted the Chinese New Year in the Desert festival since it began two years ago,” said Jeff Victor, president of Fremont Street Experience. “Now in its third year, the festival has become an important tradition here in Downtown Las Vegas. We invite everyone to join us once again as we continue to honor this important holiday with a three day celebration to usher in the Year of the Horse.”

 

“Las Vegas is very pleased to usher in the Year of the Horse with an assortment of cultural amenities, attractions and celebrations,” said Michael Goldsmith, Vice President of International Sales for the Las Vegas Convention and Visitors Authority.  “China is an important market for the destination as it is our number one source of international travel from Asia.”

 

“Our mission is to host the largest Chinese New Year celebration (U.S.) in Las Vegas,” said Jan-Ie Low of Golden Catalyst. “We are doing it by uniting our community at all levels:  locally, nationally, and internationally.  To top it off, we are creating economic value in the form of tourism, sales, and jobs for all involved.”

 

Opening Ceremonies – Friday, Feb. 7 at 6:30 p.m. on the 3rd Street Stage

Las Vegas Mayor Carolyn G. Goodman will help kick-off the New Year by participating in the Opening Ceremonies and ribbon cutting on Friday, Feb. 7 at 6:30 p.m. on the 3rd Street Stage (next to the D, Four Queens and Fremont).  The New Year will be greeted with a performance from wind ensemble The Desert Winds and a live authentic dragon dance by Las Vegas Lohan School of Shaolin complete with virtual firecrackers on Viva Vision (the largest video screen in the world measuring 1,500 feet long and suspended 90 feet above the street), an eye painting ceremony and performers dressed in elaborate costumes.

 

International Vendor Village and Cultural Performances

Throughout the three-day festival, guests will be taken on a journey around the world as they experience performances from various Asian entertainers on the 3rd Street Stage and visit the International Vendor Village, located on 3rd Street North between Fremont Street and Stewart Avenue, to taste the international flavors from renown food vendors.  The International Vendor Village and Cultural Performances will take place on Friday, Feb. 7 from 5-10 p.m. and Saturday, Feb. 8 from noon-10 p.m., and Sunday, Feb. 9 from noon-9 p.m.

 

DragonFest Concert Series

Known for providing free nightly entertainment, Fremont Street Experience’s 3rd Street Stage will host a three-day DragonFest concert series featuring free performances with artists from China, Vietnam, Thailand, and the Philippines.  Additionally, V.I.P. seating is available for $10 per day or $25 for all three days.

 

The schedule for the DragonFest concert series is as follows:

*** All events take place on the 3rd Street Stage.

 

Friday, Feb. 7

8 p.m. – Kevin Khoa

9 p.m. – Henry Chuc

 

Saturday, Feb. 8

8 p.m. – The Thai Divas

9 p.m. – Victoria Zhong Wei

 

Sunday, Feb. 9

6:30 p.m. – Isla Vegas Band

7 p.m. – Gloria Papin

8 p.m. – The Society of Seven

 

Lunar Lantern Festival

To commemorate the Lunar Lantern Festival, which officially ends the Chinese New Year celebrations, primary grade students of Clark County School District will be constructing paper lanterns marked with their “wish” for 2014.  The lanterns will then be on display throughout Fremont Street Experience during the Chinese New Year in the Desert festival.  Additionally, guests and passersby are invited to stop in at a booth located near the 3rd Street Stage to build their own lantern to display on Fremont Street Experience.  The Lunar Lantern Festival is sponsored by St. Jude’s Women’s Auxiliary Group.

 

 

 

Race to the World Zumba® Record

On Saturday, Feb. 8 thousands of Zumba® participants from all over the valley will attempt to break the Guinness World Record for the Largest Zumba® Class.  On-site registration begins at 11 a.m. by the 3rd Street Stage with the Zumbathon taking place from 1-3 p.m.

 

On-line pre-registration is highly encouraged and can be completed by logging on to https://cnyinthedesert.com/events/zumba-world-record/. Packet pick-up will start on Thursday, Feb. 6, 5 p.m. at the Downtown Grand Hotel & Casino.

 

McDonald’s Las Vegas Spring Festival Parade

On Sunday, Feb. 9 local businesses, organizations, bands, drill teams, and dance groups will come together to celebrate the Chinese Lunar New Year during the McDonald’s Las Vegas Spring Festival Parade.  Parade participants will showcase their talent and creativity with the most extravagant floats in vibrant colors to commemorate the rich history of the most important holiday of the Asian community.  Cox Communications will be broadcasting the Parade.  Starting at 11 a.m. at the intersection of Gass Avenue and 4th Street, the McDonald’s Las Vegas Spring Festival Parade will travel up 4th Street through Fremont Street Experience and end at the intersection of 4th Street and Ogden Avenue.

 

For a detailed entertainment schedule go to www.cnyinthedesert.com. All entertainment (with exception of V.I.P. seating) is free and open to the public.

 

About Fremont Street Experience
Fremont Street Experience, a five-block entertainment district located in historic downtown Las Vegas features Viva Vision, the world’s largest video screen – 1,500 feet long, 90 feet wide and suspended 90 feet above the urban pedestrian mall. Viva Vision features nightly spectacular light and sounds shows with 12.5 million LED lights and a 550,000-watt sound system.  Fremont Street Experience is a one-of-a-kind venue that includes free nightly concerts and entertainment on three stages. With direct pedestrian access to 8 casinos, more than 60 restaurants and specialty retail kiosks, Fremont Street Experience attracts over 17 million annual visitors. Visit online at www.vegasexperience.com, Facebook: http://www.facebook.com/FSE89101 or Twitter: https://twitter.com/FSELV.

 

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MEDIA CONTACT:

Rachel Diehl

Preferred Public Relations
702-254-5704

Rachel@preferredpublicrelations.com

Associated Press Announces Chinese New Year Celebrations in Las Vegas

By Uncategorized No Comments

While Asian tourists visit Las Vegas throughout the year, the period surrounding the lunar new year holiday is a particularly popular time for leisure travel, especially among China’s growing middle class. “They want to leave their homes and go travel during holidays,” said Jan-Ie Low, who is helping to organize the Chinese New Year in the Desert festival in partnership with the Las Vegas Convention and Visitors Bureau and the Fremont Street Experience. She said that according to tradition, if you travel during the new year holiday, “it’s a sign that you’re going to be doing this the whole year.”

For the complete Washington Post article please click HERE.

LVCVA Announces Las Vegas Spring Festival in Downtown LV

By Uncategorized No Comments

The Las Vegas Spring Festival: Chinese New Year in the Desert will host a series of Chinese, Vietnamese and Korean cultural celebrations Feb. 8 – 10 throughout the Fremont Street Experience (FSE), a five-block entertainment complex located in historic downtown Las Vegas, which features Viva Vision.

For the complete Press Release, please go to: http://www.lvcva.com/article/las-vegas-celebrates-chinese-new-year/881/

Fremont Street Experience Announces Las Spring Festival 2013

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FOR IMMEDIATE RELEASE

 

Celebrate the Year of the Water Snake with Chinese New Year Festivities at Fremont Street Experience

Second Annual Chinese New Year in the Desert to Take Place in Downtown Las Vegas Feb. 8-10

 

LAS VEGAS – Jan. 21, 2013 – Celebrate the Year of the Water Snake as Fremont Street Experience, the Las Vegas Convention and Visitors Authority (LVCVA) and Golden Catalyst present the second annual Chinese New Year in the Desert festival in Downtown Las Vegas from Feb. 8 – 10.  Chinese New Year is the most important of the traditional Chinese holidays.  It is known as “Spring Festival” in China, “Tet New Year” in Vietnamese and “Seol-lal” in Korean.

Las Vegas Mayor Carolyn G. Goodman will kick-off the three-day festival during the opening ceremonies which will feature a live authentic dragon dance by the Las Vegas Lohan School of Shaolin.  Throughout the weekend guests will also experience live International Cultural Performances; taste authentic dishes from around the world in the International Vendor Village; watch contestants compete for the chance to be crowned Miss Asian American Pacific Islander USA which will include a Macy*s Fashion Show, Talent Show and interview segment; view stunning parade floats in the McDonald’s Las Vegas Spring Festival Parade; and create their own lantern to display on Fremont Street Experience to commemorate the Lunar Lantern Festival.

“Last year we hosted the first-ever Chinese New Year festival in Downtown Las Vegas which was a great success,” said Jeff Victor, president of Fremont Street Experience.  “We are excited to once again host this important holiday and encourage everyone to come downtown for a fun-filled weekend to usher in the Year of the Snake and wish wealth, health and good fortune to all.”

Chinese New Year in the Desert will be a three-day cultural party with several new marquee events, making Downtown Las Vegas truly one of the best places for everyone to come together and ring in the Year of the Water Snake,” said Jan-Ie Low, of Golden Catalyst.  

“Las Vegas is excited to usher in Chinese New Year with a variety of cultural amenities, attractions and celebrations,” said Michael Goldsmith, vice president of international sales for the Las Vegas Convention and Visitors Authority.  “China is an important market for the destination as it is our number one source of international travel from Asia.”

Opening Ceremonies – Friday, Feb. 8 at 6 p.m. on the 3rd Street Stage

Las Vegas Mayor Carolyn G. Goodman will help usher in the new year by participating in the Opening Ceremonies and ribbon cutting on Friday, Feb. 8 at 6 p.m. on the 3rd Street Stage (next to the D, Four Queens and Fremont).  The new year will be greeted with a live authentic dragon dance performed by the Las Vegas Lohan School of Shaolin complete with virtual firecrackers on Viva Vision (the largest video screen in the world measuring 1,500 feet long and suspended 90 feet above the street), an eye painting ceremony and performers dressed in elaborate costumes.

International Vendor Village and Cultural Performances

Throughout the three-day festival, guests will be taken on a journey around the world as they experience performances from several Asian entertainers on the 3rd Street Stage and visit the International Vendor Village, located on 3rd Street North between Fremont Street and Stewart Avenue, to taste the international flavors from renown food vendors.  The International Vendor Village and Cultural Performances will take place on Friday, Feb. 8 from 5-10 p.m. and Saturday and Sunday, Feb. 9 and 10 from noon-9 p.m.

Lunar Lantern Festival

To commemorate the Lunar Lantern Festival, which officially ends the Chinese New Year celebrations, primary grade students of Clark County School District will be constructing paper lanterns marked with their “wish” for 2013.  The lanterns will then be on display throughout Fremont Street Experience during the Chinese New Year in the Desert festival.  Additionally, guests and passersby are invited to stop in at a booth located near the 3rd Street Stage to build their own lantern to display on Fremont Street Experience.  The Lunar Lantern Festival is sponsored by St. Jude’s Women’s Auxiliary Group.

Miss Asian American Pacific Islander USA Pageant

Throughout the three-day event, several women will compete in the Miss Asian American Pacific Islander (AAPI) USA Pageant. Contestants will participate in the Macy*s Fashion Show, modeling the latest cutting edge Spring fashion lines from Macy*s, a Talent Show emceed by Ian Ziering from Beverly Hills 90210, and interview segment for the chance to be crowned Miss AAPI USA.  The winner will receive a combination of cash and gift prizes with a retail value of $10,000.  The First Runner-Up and Second Runner-Up will receive a combination of cash and gift prizes with a retail value of $5,000 and $2,500 respectively.

The schedule for the Miss Asian American Pacific Islander Pageant is as follows:

*** All events take place on the 3rd Street Stage.

 

Friday, Feb. 8

8 p.m. – Introduction of Miss AAPI USA Contestants

9 p.m. – Macy*s Fashion Show

 

Saturday, Feb. 9

8 p.m. – Talent Show: Miss AAPI USA Contestants

 

Sunday, Feb. 10

8 p.m. – Interview and Crowning of Miss AAPI USA Contestants

 

Heart Walk Benefitting the American Heart Association

On Saturday, Feb. 9 thousands of walkers from all over the valley will step out to support the American Heart Association during the Heart Walk.  Registration begins at 7:30 a.m. at the 3rd Street Stage with the walk taking place from 8:30-10:30 a.m.

McDonald’s Las Vegas Spring Festival Parade

On Sunday, Feb. 10 local businesses and organizations will come together to celebrate the Chinese Lunar New Year during the McDonald’s Las Vegas Spring Festival Parade.  Parade participants will showcase their talent and creativity with the most extravagant floats in vibrant colors to commemorate the rich history of the most important holiday of the Asian community.  Starting at 10 a.m. at the intersection of Gass Avenue and 4th Street, the McDonald’s Las Vegas Spring Festival Parade will travel up 4th Street through Fremont Street Experience and end at the intersection of 4th Street and Ogden Avenue.

For a detailed entertainment schedule go to www.cnyinthedesert.com. All entertainment is free and open to the public.

 

About Fremont Street Experience
Fremont Street Experience is a five-block entertainment complex located in historic downtown Las Vegas.  Fremont Street Experience features Viva Vision, the world’s largest video screen which is 1,500 feet long, 90 feet wide and suspended 90 feet above the pedestrian mall.  Viva Vision features nightly spectacular light and sounds shows with 12.5 million LED lights and a 550,000-watt sound system.  Fremont Street Experience is a one-of-a-kind venue which includes free nightly concerts and entertainment on three stages. With direct pedestrian access to 10 casinos, more than 60 restaurants and specialty retail kiosks, Fremont Street Experience attracts over 17 million annual visitors.  Fremont Street Experience can be found online at www.vegasexperience.com.

 

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MEDIA CONTACT:

Rachel Diehl

Preferred Public Relations
702-254-5704

Rachel@preferredpublicrelations.com