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CNY 2019

Las Vegas Lunar New Year: Celebrate the Year of the Rat

By CNY 2019
 

For more information contact:
Jan-Ie Low
Golden Catalyst, LLC
702-327-2628
janie@goldencatalyst.com

Las Vegas Lunar New Year: Celebrate the Year of the Rat

LAS VEGAS, December 19, 2019 — Chinese New Year in the Desert™/Spring Festival proudly
returns to Las Vegas for the 9th consecutive year on Jan. 25 and 26, 2020.

Chinese New Year in the Desert™ has experienced explosive growth over the past eight years.
From humble beginnings at the Fremont Street Experience in 2012, the celebrations have
expanded city-wide and now have claimed The Grand Canal Shoppes, Downtown Las Vegas Arts
District, and Ping Pang Pong as the new venues of choice.

Major sponsors for the 2020 celebration include the Las Vegas Convention and Visitors Authority
(LVCVA), Vegas Golden Knights, the City of Las Vegas, and Golden Catalyst, LLC.

Named by Forbes Magazine as one of the “8 Great Places to Celebrate Chinese New Year” in the
United States and Canada, Chinese New Year in the Desert™ continues to set the bar on
celebrating one of the most important social and economic Asian holidays.

The schedule is as follows:

Saturday, Jan. 25, 2020:  Parade
Downtown Las Vegas Main Street
9:30 a.m. – 10:30 a.m. 

The Vegas Golden Knights return as the Title Parade Sponsor for the 2nd year. Chance, the team
mascot, and the team’s drumline, the Knight Line and other members of the VGK cast, will
officially kick off the Spring Festival Parade. The parade features colorful costumes and talented
performers and has become a Las Vegas tradition.

The parade begins at Utah Street/Main Street and goes North on Main Street to California Street.
Announcers’ stage and limited bleacher seating have been provided by the City of Las Vegas at
Main Street and Imperial Street. Applications for parade participants and complete details can
be found at https://cnyinthedesert.com/parade-participant/.

Saturday, Jan. 25, 2020:  Parade-After Party
Downtown Las Vegas – The Arts District
9:30 a.m. – 2 p.m. 

The family-friendly celebration will include lion dances, a youth hockey clinic by the Vegas
Golden Knights, martial arts demonstrations, traditional Chinese music performances and folk
dances. Children can make lanterns, crane origami and free t-shirts in the craft area throughout
the day. All entertainment is free and open to the public.

Saturday, Jan. 25, 2020: Kick-Off  & Ribbon-Cutting Ceremony
Grand Canal Shoppes Las Vegas (North Canal)
6 p.m. – 7:30p.m.

Join us for the official kick-off and ribbon-cutting ceremony at the Grand Canal Shoppes. The
evening entertainment consists of the “Dotting of the lions’ eyes” ceremony and numerous
traditional dance performances.    

Sunday, Jan. 26, 2020: 8-Course Family-Style Dinner
Ping Pang Pong Restaurant (Gold Coast Hotel)
5:30 p.m. – 7:30p.m.

Due to popular demand, we conclude the weekend festivities with a traditional 9-course familystyle dinner at Ping Pang Pong restaurant located inside of the Gold Coast Hotel. Table sponsors can be purchased at https://CNY2020dinner.eventbrite.com.     

Additional information and an updated schedule can be found at http://www.CNYintheDesert.com.

About Chinese New Year in the Desert™

Chinese New Year in the Desert™ is striving to create the largest annual lunar celebration in the
United States. As a 501(c)3 non-profit organization, their mission is to continually increase
awareness about the Asian American Pacific Islander culture as it relates to the Lunar New Year
celebration; and to attract ever-increasing numbers of tourists to Las Vegas.

About Golden Catalyst

Golden Catalyst, LLC. (金滙有限公司) is a public relations, event planning, and marketing firm
specializing in multicultural segments. A strategic approach and exceptional logistical
management have created outstanding results for U.S. political officials, tourism summits and IPWs
— the travel industry’s premier international marketplace and the largest generator of Visit USA
travel.

Las Vegas Lunar New Year: Celebrate the Year of the Pig

By CNY 2019
Spring-Festival-2019

For more information contact:
Jan-Ie Low
Golden Catalyst, LLC
702-327-2628
janie@goldencatalyst.com.

LAS VEGAS, December 31, 2018 — Chinese New Year in the Desert™/Spring Festival returns to Las Vegas for the 8th consecutive year on Feb. 8-9, 2019.

Chinese New Year in the Desert™ has experienced explosive growth over the past seven years. From humble beginnings at the Fremont Street Experience in 2012, the celebrations have expanded city-wide and now have claimed The Fashion Show Las Vegas and Downtown Container Park for the past three years as the venues of choice.

Major sponsors for the 2018 celebration also include The Las Vegas Convention and Visitors Authority (LVCVA), Fashion Show Las Vegas, the City of Las Vegas, Hainan Airlines and Golden Catalyst, LLC.

Named by Forbes Magazine as one of the “8 Great Places to Celebrate Chinese New Year” in the United States and Canada, Chinese New Year in the Desert™ continues to set the bar on celebrating one of the most important social and economic Asian holidays.

The 8th Annual Chinese New Year in the Desert™/Spring Festival includes:

Friday, Feb. 8, 2019: Kick-Off Dinner & Ribbon-Cutting
Fashion Show Las Vegas
5:30pm-7:30p.m.

A ticketed V.I.P. dinner includes a family-style dinner and cocktails sponsored by Remy Martin, lions blessing, traditional dance performances, and a cultural fashion runway show. Tickets can be purchased for $125 at CNY-LasVegas.Eventbrite.com.

Saturday, Feb. 9, 2019: Parade
Fremont Street Downtown Las Vegas
11 a.m. – 12 p.m.

The Vegas Golden Knights are the Title Parade Sponsor and Chance, the team mascot, and the team’s drumline, the Drumbots, will officially kick off the Spring Festival Parade! In its seventh year, the parade, featuring gorgeous floats, elaborate costumes, and dragons, is quickly becoming a Las Vegas tradition that entertains thousands who come to watch. Live stream coverage of the parade will also be made available for viewing worldwide. The parade starts at Fremont Street/11th Street and ends at 7th Street. Applications for parade participants and complete details can be found at http://CNYintheDesert.com.


Saturday, Feb. 9, 2019 – Parade After Party 
Downtown Container Park
12 p.m. – 3:15 p.m. 

The family-friendly celebration will include lion dances, youth hockey clinic by Vegas Golden Knights, martial arts demonstrations, acrobats, traditional Chinese music performances and folk dances. Children can make lanterns and free t-shirts in the craft area throughout the day. All entertainment is free and open to the public.

Dance-for-a-Cause
3:15 p.m. – 5:00 p.m.

Due to popular demand, we conclude the day of festivities with “Dance-4-for-a-Cause” benefiting the Las Vegas China Town Lions Club and the Las Vegas Vietnamese-American Lions Club. Participation is free; however, attendees are encouraged to bring toiletries, socks, and basic needs to help the less fortunate in our community. This year’s theme is “Building Community through Dance!”

Additional information and an updated schedule can be found at http://www.CNYintheDesert.com.

About Chinese New Year in the Desert™
Chinese New Year in the Desert™ is striving to create the largest annual lunar celebration in the United States. As a 501(c)3 non-profit organization, their mission is to continually increase awareness about the Asian American Pacific Islander culture as it relates to the Lunar New Year celebration; and to attract ever-increasing numbers of tourists to Las Vegas.

About Golden Catalyst
Golden Catalyst, LLC. (金滙有限公司) is a public relations, event planning, and marketing firm specializing in multicultural segments. A strategic approach and exceptional logistical management have created outstanding results for U.S. political officials, Active America China Annual Summits, and IPWs — the travel industry’s premier international marketplace and the largest generator of Visit USA travel.