For more information contact:
Golden Catalyst, LLC
Las Vegas Lunar New Year: Celebrate the Year of the Rat
LAS VEGAS, December 19, 2019 — Chinese New Year in the Desert™/Spring Festival proudly
returns to Las Vegas for the 9th consecutive year on Jan. 25 and 26, 2020.
Chinese New Year in the Desert™ has experienced explosive growth over the past eight years.
From humble beginnings at the Fremont Street Experience in 2012, the celebrations have
expanded city-wide and now have claimed The Grand Canal Shoppes, Downtown Las Vegas Arts
District, and Ping Pang Pong as the new venues of choice.
Major sponsors for the 2020 celebration include the Las Vegas Convention and Visitors Authority
(LVCVA), Vegas Golden Knights, the City of Las Vegas, and Golden Catalyst, LLC.
Named by Forbes Magazine as one of the “8 Great Places to Celebrate Chinese New Year” in the
United States and Canada, Chinese New Year in the Desert™ continues to set the bar on
celebrating one of the most important social and economic Asian holidays.
The schedule is as follows:
Saturday, Jan. 25, 2020: Parade
Downtown Las Vegas Main Street
9:30 a.m. – 10:30 a.m.
The Vegas Golden Knights return as the Title Parade Sponsor for the 2nd year. Chance, the team
mascot, and the team’s drumline, the Knight Line and other members of the VGK cast, will
officially kick off the Spring Festival Parade. The parade features colorful costumes and talented
performers and has become a Las Vegas tradition.
The parade begins at Utah Street/Main Street and goes North on Main Street to California Street.
Announcers’ stage and limited bleacher seating have been provided by the City of Las Vegas at
Main Street and Imperial Street. Applications for parade participants and complete details can
be found at https://cnyinthedesert.com/parade-participant/.
Saturday, Jan. 25, 2020: Parade-After Party
Downtown Las Vegas – The Arts District
9:30 a.m. – 2 p.m.
The family-friendly celebration will include lion dances, a youth hockey clinic by the Vegas
Golden Knights, martial arts demonstrations, traditional Chinese music performances and folk
dances. Children can make lanterns, crane origami and free t-shirts in the craft area throughout
the day. All entertainment is free and open to the public.
Saturday, Jan. 25, 2020: Kick-Off & Ribbon-Cutting Ceremony
Grand Canal Shoppes Las Vegas (North Canal)
6 p.m. – 7:30p.m.
Join us for the official kick-off and ribbon-cutting ceremony at the Grand Canal Shoppes. The
evening entertainment consists of the “Dotting of the lions’ eyes” ceremony and numerous
traditional dance performances.
Sunday, Jan. 26, 2020: 8-Course Family-Style Dinner
Ping Pang Pong Restaurant (Gold Coast Hotel)
5:30 p.m. – 7:30p.m.
Due to popular demand, we conclude the weekend festivities with a traditional 9-course familystyle dinner at Ping Pang Pong restaurant located inside of the Gold Coast Hotel. Table sponsors can be purchased at https://CNY2020dinner.eventbrite.com.
Additional information and an updated schedule can be found at http://www.CNYintheDesert.com.
About Chinese New Year in the Desert™
Chinese New Year in the Desert™ is striving to create the largest annual lunar celebration in the
United States. As a 501(c)3 non-profit organization, their mission is to continually increase
awareness about the Asian American Pacific Islander culture as it relates to the Lunar New Year
celebration; and to attract ever-increasing numbers of tourists to Las Vegas.
About Golden Catalyst
Golden Catalyst, LLC. (金滙有限公司) is a public relations, event planning, and marketing firm
specializing in multicultural segments. A strategic approach and exceptional logistical
management have created outstanding results for U.S. political officials, tourism summits and IPWs
— the travel industry’s premier international marketplace and the largest generator of Visit USA