Celebrate the Year of the Monkey in Las Vegas Feb. 8 -14, 2016

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LAS VEGAS
CONVENTION AND
VISITORS AUTHORITY

Jan-Ie Low
Golden Catalyst, LLC
janie@goldencatalyst.com
702-327-2628

Fifth Annual Chinese New Year in the Desert™/Las Vegas Spring Festival Hosts Holiday Activities with Week-Long Celebration

**All entertainment is FREE and open to the public unless otherwise noted**

WHAT: Chinese New Year is recognized as the most important Chinese holiday and is known as “Spring Festival” in China, “Tet New Year” in Vietnam and “Seol-lal” in Korea. For the first time, Chinese New Year in the Desert™ will be held in multiple locations over a one-week period. Participating venues include: The LINQ Promenade, The Boulevard Mall, Downtown Container Park, Fashion Show Mall, Las Vegas Natural History Museum and The Forum Shops at Caesars.

The fifth annual Chinese New Year in the Desert™ will celebrate the Year of the Monkey. Forbes Magazine named Las Vegas as one of the “8 Great Places to Celebrate Chinese New Year” in the United States and Canada.

WHEN: Monday, February 8 – Sunday, February 14, 2016
For a complete schedule visit CNYintheDesert.com

WHERE: The LINQ Promenade, The Boulevard Mall, Downtown Container Park, Fashion Show Las Vegas, Las Vegas Natural History Museum and The Forum Shops at Caesars

SPECIAL EVENTS OF NOTE: The LINQ Promenade
Dragon Dance and Cultural Performances
Monday, February 8 – Friday, February 12, 7-9 PM
Saturday, February 13 and Sunday, February 14, 1 PM – 9 PM
Throughout the one-week festival, guests will be taken on a journey around the world as they experience folklore, acrobatic and traditional instrumental performances from Hunan Province and various Asian countries on The LINQ Promenade Stage. Dragon dance performances by Lohan School of Shaolin will be held nightly at 7 PM and 2:30 PM on Sunday.

Marquee Events at The LINQ Promenade will include the following:
Las Vegas Cultural Performances
Monday, February 8, 7:20 PM
The LiLin Hong Ensemble and the Nevada Arts Academy with special guest, Susan Wong, help us ring in the Year of the Monkey.

CNY in the Desert™ Opening Ceremonies
Tuesday, February 9, 7 PM
Usher in the New Year by participating in the Opening Ceremonies and ribbon cutting. The New Year will be greeted with a live authentic dragon dance, an eye painting ceremony and performers dressed in elaborate costumes.
Ice Shaving and Fruit Carvings
Wednesday, February 10, 7:20 PM
Experience live ice shaving with a chain saw and fruit carvings by chef Chanh Boupha from Le Cordon Bleu College of Culinary Arts Las Vegas.

Opportunity Village’s Performers and “Baijiu” Mixology Demonstrations
Thursday, February 11, 7:20 PM
Opportunity Village dance and musical performers will take the stage to help Las Vegas celebrate the Chinese New Year, followed by Baijiu mixology demonstrations from Southern Wine & Spirits.

International Culinary Demonstrations
Friday, February 12, 7:20 PM
Enjoy live noodle pulling and pig carving by Caesars Culinary chefs.

Dance-4-a-Cause
Saturday, February 13, 7:20 PM
In collaboration with FightingUnited, the third annual Dance-4-a-Cause will gather thousands of Zumba®, Hot Hula Fitness, U-Jam Fitness®, and MixxedFit® participants from all over the valley. Live DJ and special guest Lady Gaga from Legends in concert will perform. Participants are asked to bring chapter books (K-12th grade) to benefit Somerset Academy and Spread the Word Nevada.

Wedding Ceremony
Sunday, February 14, 3 PM
Las Vegas closes out the Lunar New Year celebration with a wedding ceremony on Valentine’s Day, officiated by Elvis. The public is invited to participate. For more information, email info@fightingunited.com.

The Boulevard Mall
Community Celebration
Wednesday, February 10, 5 PM – 7 PM
If you don’t feel like going to the Strip, then come join us at the Boulevard Mall. The Celebration will include lion dances, martial arts demonstrations, a cultural fashion show, acrobats, traditional Chinese music performances and folk dances. Children can make lanterns in the craft area.

Fashion Show Las Vegas
Live Runway Shows and Lions Blessing
Friday, February 12, 1:30 PM – 4:30 PM
Indulge in brands you love and experience lions dance, live runway fashion of traditional and modern Chinese attire, and cultural performances featuring talented singers, musicians and acrobats from the Hunan Provincial Song and Dance Theatre Company.

The Forum Shops at Caesars
Shopping Experience and Cultural Performances
Friday, February 12, 3:30 PM – 5:30 PM
A collection of special offerings will be provided by a variety of shops and restaurants in honor of Chinese New Year. Stop by the Forum Shops to catch a variety show filled with cultural history.

Downtown Fremont Street (11th Street to 7th Street)
Westernunion.com presents the Fourth Annual Las Vegas Spring Festival Parade
Saturday, February 13, 11 AM
The theme this year is “Celebration of the Year of the Monkey.” Local businesses, organizations, bands, drill teams, and dance groups will come together to celebrate the Chinese Lunar New Year by showcasing their talent and creativity with the most extravagant floats in vibrant colors to commemorate the rich history of the most important holiday of the Asian community.

Container Park (707 Fremont St.)
Parade- After -Party and Lunar Lantern Festival
Noon – 6 PM
Immediately following the Parade will be an After Party at Downtown Container Park, an open-air shopping center filled with boutique retail shops, unique restaurants, live entertainment, an interactive playground featuring The Treehouse and various other free activities brought to you by CNY in the Desert™ sponsors.

Also, to commemorate the Lunar Lantern Festival, which officially ends the Chinese New Year celebrations, students of Clark County School District will be constructing paper lanterns marked with their “wish” for 2016. Guests and passersby are invited to stop in at a couple of booths to build their own complimentary lantern. The Lunar Lantern Festival is sponsored by Palm Eastern.

Las Vegas Natural History Museum
The Traditional Chinese Realistic Painting Exhibition & Live Cultural Fashion Show
Saturday, February 13, 2:30 PM – 3:30 PM
**Museum Admission: $10 Adults; $8 Seniors/Military/Students/ $5 Children
The Fashion Ambassadors of CNY in the Desert™ will put on a cultural fashion show featuring traditional and modern styles. Starting February 2 to February 19, guests can also see the traditional Chinese realistic painting exhibition – the first ever in the Western U.S.

CONTACT: Jan-Ie Low, Golden Catalyst, LLC
janie@goldencatalyst.com
702-327-2628

ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With more than 150,000 hotel rooms in Las Vegas alone and nearly 11 million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.LasVegas.com.

ABOUT GOLDEN CATALYST
Our mission is to educate the community about the Asian American and Pacific Islander culture as it relates to the annual Lunar New Year and Chinese New Year celebration, including history, tradition, customs, arts, dance and music. Our goal is to bring the largest Lunar New Year celebration in the US to the great city of Las Vegas; thus, promoting tourism and attracting the ever-increasing numbers of leisure visitors and giving our locals a taste of what the holiday is all about. for more information, go to www.CNYintheDesert.com

Westernunion.com Presents the Fourth Annual Las Vegas Spring Festival Parade

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downtown container park

CONTACT: Jan-Ie Low
Golden Catalyst, LLC, Las Vegas Spring Festival Parade Committee
Email: Janie@goldencatalyst.com
Website: www.CNYintheDesert.com

LAS VEGAS – January 26, 2016 – The Fourth Annual Las Vegas Spring Festival Parade presented by westernunion.com will be held on February 13 at 11 a.m. in downtown Las Vegas. The theme this year is “Celebration of the Year of the Monkey,” and the parade will again feature local businesses, organizations, marching bands, drill teams, and dance groups. Parade participants will showcase their talent and creativity with the most extravagant floats in vibrant colors to commemorate the rich history of the most important holiday of the Asian community.

The parade route will start at the intersection of Fremont and 11th Street and will end at the entrance of Downtown Container Park at Fremont and 7th Street. Immediately after the parade, there will be a parade after-party at Container Park from Noon until 6 p.m. Container Park is proud to sponsor the family-friendly celebration featuring Lion Dance blessings, the Hunan Provincial Song and Dance Theatre Company from China, cultural dance performances, martial arts, fashion shows, and more! There will be complimentary lantern-making stations sponsored by Palm Eastern throughout the festival. All entertainment is free and open to the public.

Best band, float, and prizes will be awarded at the Dragon Fest Dinner to be held in the fall.

Applications for parade participants and complete details about the parade can be found at http://www.cnyinthedesert.com/.

Learn more about Western Union at www.westernunion.com

The Boulevard Mall Celebrates the Year of the Monkey

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CONTACT: Jan-Ie Low
Golden Catalyst, LLC, CNY in the Desert™
Email: Janie@goldencatalyst.com
Website: www.CNYintheDesert.com

One-day event February 10, 2016 in the Boulevard Mall in the main Atrium in front of J.C. Penney features International performances, children’s crafts and lantern station, and a cultural fashion show

LAS VEGAS – January 13, 2016 – The Boulevard Mall announces that it will host its 1st annual Chinese New Year in the Desert™ Celebration on February 10, 2016 to usher in the Year of the Monkey.

“We are excited to be a part of this city-wide celebration,” said Timo Kuusela, Vice-President of The Boulevard Mall. “We welcome the Las Vegas community to come out and celebrate with us. The Lunar New Year is a time for family, friends, and giving thanks.”

The festivities will take place from 5p.m. to 7p.m. Read More

Celebrate the Year of the Monkey in Las Vegas Feb. 8 -14, 2016

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las vegas website logo
golden catalyst
caesars entertainment

MEDIA CONTACT:
Jan-Ie Low, Golden Catalyst, LLC.
(702) 327-2628; Janie@goldencatalyst.com

WHAT:
Chinese New Year is recognized as the important Chinese holiday and is known as “Spring Festival” in China, “Tet New Year” in Vietnam and “Seol-lal” in Korea. For the first time, Chinese New Year in the Desert™ will be held in multiple locations over a one-week period.  Participating venues include: The LINQ Promenade, Downtown Container Park, Fashion Show Mall, Las Vegas Natural History Museum and The Forum Shops at Caesars Palace.

The fifth annual Chinese New Year in the Desert™ will celebrate the year of the monkey. Forbes Magazine named Las Vegas as one of the “8 Great Places to Celebrate Chinese New Year” in the United States and Canada. Major sponsors for the 2016 celebration include: Caesars Entertainment, the Las Vegas Convention and Visitors Authority and Golden Catalyst, LLC.
Read More

Cox Las Vegas to Broadcast Las Vegas Spring Festival Parade

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Cox_Communications_(logo)

NEWS RELEASE

FOR IMMEDIATE RELEASE

February 3, 2015

CONTACT:

Juergen Barbusca, manager of communications (702) 545-1004, (702) 210-3050 or juergen.barbusca@cox.com

Cox Las Vegas to rebroadcast 2015 Las Vegas Spring Festival Parade on Cox Channel 96/1096

WHAT: Cox Communications – Las Vegas will rebroadcast the 2015 Las Vegas Spring Festival Parade, to be held on Saturday, Feb. 21, 2015, on Cox Channels 96 and 1096 as well as on streaming media at www.cox96.net starting Friday, Feb. 27.

The broadcast will be hosted by Patranya Bhoolsuwan of KLAS Channel 8 and local media personality Bryan Chan. Cox Las Vegas is the broadcast sponsor of the parade. Visit www.cnyinthedesert.com for more information.

The parade, which begins at 11 a.m. on February 21 at the intersection of Gass Avenue and 4th Street in downtown Las Vegas, is a part of local Chinese Lunar New Year celebrations. Colorful floats that commemorate and celebrate the rich history and importance of Southern Nevada’s Asian community as well as feature local businesses, organizations, bands, drill teams and dance groups will be featured in the parade.

WHEN: The 2015 Las Vegas Spring Festival Parade is scheduled for rebroadcast at 8:30 p.m. on February 27, 28 and March 1 and at 5 p.m. nightly March 2-15 on Cox Channels 96 and 1096 as well as on streaming media at www.cox96.net.

About Cox 96

Cox Channel 96, Cox Channel 1096 and its live stream at www.cox96.net are home to local origination programming for Cox Communications cable customers in Southern Nevada. Since its launch in 2004, Cox 96, Cox 1096 and cox96.net now create, produce and broadcast exclusive television content focusing on hometown news, entertainment, community happenings as well as government and legislative matters. Cox 96, Cox 1096 and cox96.net is often the region’s sole broadcast source for annual, seasonal or civic community parades and events as well as state-of-the-city addresses. Live coverage of San Diego Padres baseball is also available in-season but is not streamed. Visit www.cox96.net for program scheduling and rebroadcasts.

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4th Annual CNY in the Desert to be held at the LINQ Promenade Feb. 20-21, 2015!

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linqlogowebGolden Catalyst Logo

MEDIA CONTACT:

Jan-Ie Low, Golden Catalyst, LLC.

702-327-2628; Janie@goldencatalyst.com

SAVE THE DATES!

Celebrate the Year of the Ram in Las Vegas Feb. 20 – 21, 2015

4th Annual Chinese New Year in the Desert/Las Vegas Spring Festival to be held at a New Venue

LAS VEGAS – October 8, 2014 – The LINQ Promenade, the Las Vegas Convention and Visitors Authority (LVCVA) and Golden Catalyst are proud to announce that for the first time in 4 years, the Annual Chinese New Year in the Desert/Las Vegas Spring Festival will be held at a new venue.

Chinese New Year is the most important of the traditional Chinese holidays and is known as “Spring Festival” in China, “Tet New Year” in Vietnam and “Seol-lal” in Korea.

On February 20-21, 2015, The LINQ Promenade, Las Vegas’ newest open-air shopping, dining, and entertainment destination, and home of the High Roller, the world’s tallest observation wheel plays host to the 4th installment of what Forbes Magazine has called “one of the top 8 places in the United States to celebrate Chinese New Year.”

“CNY in the Desert/Las Vegas Spring Festival has grown by leaps and bounds every year and we are thrilled to invite the public to join us in 2015,”said Jon Gray, Vice-President and General Manager of The LINQ Promenade.

“Chinese New Year gives Las Vegas and its visitors the opportunity to honor and celebrate Chinese heritage in a vibrant and exciting way,” said Michael Goldsmith, Vice President of International Marketing for the Las Vegas Convention and Visitor Authority. “The numerous events and festivities hosted throughout the week illustrate Las Vegas is the premiere destination to celebrate this special occasion.”

“Since our first year in 2012, the response from our local, national, and global communities has been unbelievable and we are grateful for their support!” said Jan-Ie Low of Golden Catalyst. “Our goals are two-fold: to celebrate all the very best of Chinese New Year traditions; and because this is Las Vegas, where everything is bigger and better, to provide a venue for new and dynamic offerings. We invite all potential sponsors, vendors/exhibitors, and performers with a compelling message to contact us and be a part of what will be the best celebration yet.”

About The LINQ Promenade & High Roller

Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people. Cabins are available for individual or group experiences. For more information, visit TheLINQ.com.

linqpic

Third Annual Chinese New Year in the Desert

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   Fremont Logo-CastawayOL
  OnlyVegas
webGolden Catalyst Logo

FOR IMMEDIATE RELEASE

 

Third Annual Chinese New Year in the Desert Festival

to be Held at Fremont Street Experience

 

Celebrate the Year of the Horse in Downtown Las Vegas Feb. 7-9, 2014

 

LAS VEGAS – January 7, 2014 – Fremont Street Experience, the Las Vegas Convention and Visitors Authority (LVCVA) and Golden Catalyst invite the public to celebrate the Year of the Horse during the third annual Chinese New Year in the Desert festival. Ring in the Chinese New Year with a three-day festival taking place in Downtown Las Vegas Feb. 7 – 9, 2014. Chinese New Year is the most important of the traditional Chinese holidays and is known as “Spring Festival” in China, “Tet New Year” in Vietnamese and “Seol-lal” in Korea.

 

Las Vegas Mayor Carolyn G. Goodman will kick-off the festivities during the opening ceremonies which will feature The Desert Winds, a premiere contemporary wind ensemble of more than fifty professional woodwind, brass, and percussionists and a live authentic dragon dance by the Las Vegas Lohan School of Shaolin.  Throughout the weekend guests will also experience live International Cultural Performances; taste authentic dishes from around the world in the International Vendor Village; enjoy live concerts by Victoria Zhong Wei, Henry Chuc, Kevin Khoa, Gloria Papin, and the Society of Seven during the DragonFest concert series; join Dr. Teddy Sim, Jaqueline Andrea, and the Las Vegas Zumba® Crew as they attempt to make history by breaking the Guinness World Record for the Largest Zumba® Class; view stunning parade floats in the McDonald’s Las Vegas Spring Festival Parade; and along with students from Clark County School District, guests are also invited to create their own lantern to display on Fremont Street Experience to commemorate the Lunar Lantern Festival.

 

“Fremont Street Experience is proud to have hosted the Chinese New Year in the Desert festival since it began two years ago,” said Jeff Victor, president of Fremont Street Experience. “Now in its third year, the festival has become an important tradition here in Downtown Las Vegas. We invite everyone to join us once again as we continue to honor this important holiday with a three day celebration to usher in the Year of the Horse.”

 

“Las Vegas is very pleased to usher in the Year of the Horse with an assortment of cultural amenities, attractions and celebrations,” said Michael Goldsmith, Vice President of International Sales for the Las Vegas Convention and Visitors Authority.  “China is an important market for the destination as it is our number one source of international travel from Asia.”

 

“Our mission is to host the largest Chinese New Year celebration (U.S.) in Las Vegas,” said Jan-Ie Low of Golden Catalyst. “We are doing it by uniting our community at all levels:  locally, nationally, and internationally.  To top it off, we are creating economic value in the form of tourism, sales, and jobs for all involved.”

 

Opening Ceremonies – Friday, Feb. 7 at 6:30 p.m. on the 3rd Street Stage

Las Vegas Mayor Carolyn G. Goodman will help kick-off the New Year by participating in the Opening Ceremonies and ribbon cutting on Friday, Feb. 7 at 6:30 p.m. on the 3rd Street Stage (next to the D, Four Queens and Fremont).  The New Year will be greeted with a performance from wind ensemble The Desert Winds and a live authentic dragon dance by Las Vegas Lohan School of Shaolin complete with virtual firecrackers on Viva Vision (the largest video screen in the world measuring 1,500 feet long and suspended 90 feet above the street), an eye painting ceremony and performers dressed in elaborate costumes.

 

International Vendor Village and Cultural Performances

Throughout the three-day festival, guests will be taken on a journey around the world as they experience performances from various Asian entertainers on the 3rd Street Stage and visit the International Vendor Village, located on 3rd Street North between Fremont Street and Stewart Avenue, to taste the international flavors from renown food vendors.  The International Vendor Village and Cultural Performances will take place on Friday, Feb. 7 from 5-10 p.m. and Saturday, Feb. 8 from noon-10 p.m., and Sunday, Feb. 9 from noon-9 p.m.

 

DragonFest Concert Series

Known for providing free nightly entertainment, Fremont Street Experience’s 3rd Street Stage will host a three-day DragonFest concert series featuring free performances with artists from China, Vietnam, Thailand, and the Philippines.  Additionally, V.I.P. seating is available for $10 per day or $25 for all three days.

 

The schedule for the DragonFest concert series is as follows:

*** All events take place on the 3rd Street Stage.

 

Friday, Feb. 7

8 p.m. – Kevin Khoa

9 p.m. – Henry Chuc

 

Saturday, Feb. 8

8 p.m. – The Thai Divas

9 p.m. – Victoria Zhong Wei

 

Sunday, Feb. 9

6:30 p.m. – Isla Vegas Band

7 p.m. – Gloria Papin

8 p.m. – The Society of Seven

 

Lunar Lantern Festival

To commemorate the Lunar Lantern Festival, which officially ends the Chinese New Year celebrations, primary grade students of Clark County School District will be constructing paper lanterns marked with their “wish” for 2014.  The lanterns will then be on display throughout Fremont Street Experience during the Chinese New Year in the Desert festival.  Additionally, guests and passersby are invited to stop in at a booth located near the 3rd Street Stage to build their own lantern to display on Fremont Street Experience.  The Lunar Lantern Festival is sponsored by St. Jude’s Women’s Auxiliary Group.

 

 

 

Race to the World Zumba® Record

On Saturday, Feb. 8 thousands of Zumba® participants from all over the valley will attempt to break the Guinness World Record for the Largest Zumba® Class.  On-site registration begins at 11 a.m. by the 3rd Street Stage with the Zumbathon taking place from 1-3 p.m.

 

On-line pre-registration is highly encouraged and can be completed by logging on to http://cnyinthedesert.com/events/zumba-world-record/. Packet pick-up will start on Thursday, Feb. 6, 5 p.m. at the Downtown Grand Hotel & Casino.

 

McDonald’s Las Vegas Spring Festival Parade

On Sunday, Feb. 9 local businesses, organizations, bands, drill teams, and dance groups will come together to celebrate the Chinese Lunar New Year during the McDonald’s Las Vegas Spring Festival Parade.  Parade participants will showcase their talent and creativity with the most extravagant floats in vibrant colors to commemorate the rich history of the most important holiday of the Asian community.  Cox Communications will be broadcasting the Parade.  Starting at 11 a.m. at the intersection of Gass Avenue and 4th Street, the McDonald’s Las Vegas Spring Festival Parade will travel up 4th Street through Fremont Street Experience and end at the intersection of 4th Street and Ogden Avenue.

 

For a detailed entertainment schedule go to www.cnyinthedesert.com. All entertainment (with exception of V.I.P. seating) is free and open to the public.

 

About Fremont Street Experience
Fremont Street Experience, a five-block entertainment district located in historic downtown Las Vegas features Viva Vision, the world’s largest video screen – 1,500 feet long, 90 feet wide and suspended 90 feet above the urban pedestrian mall. Viva Vision features nightly spectacular light and sounds shows with 12.5 million LED lights and a 550,000-watt sound system.  Fremont Street Experience is a one-of-a-kind venue that includes free nightly concerts and entertainment on three stages. With direct pedestrian access to 8 casinos, more than 60 restaurants and specialty retail kiosks, Fremont Street Experience attracts over 17 million annual visitors. Visit online at www.vegasexperience.com, Facebook: http://www.facebook.com/FSE89101 or Twitter: https://twitter.com/FSELV.

 

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MEDIA CONTACT:

Rachel Diehl

Preferred Public Relations
702-254-5704

Rachel@preferredpublicrelations.com

Associated Press Announces Chinese New Year Celebrations in Las Vegas

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While Asian tourists visit Las Vegas throughout the year, the period surrounding the lunar new year holiday is a particularly popular time for leisure travel, especially among China’s growing middle class. “They want to leave their homes and go travel during holidays,” said Jan-Ie Low, who is helping to organize the Chinese New Year in the Desert festival in partnership with the Las Vegas Convention and Visitors Bureau and the Fremont Street Experience. She said that according to tradition, if you travel during the new year holiday, “it’s a sign that you’re going to be doing this the whole year.”

For the complete Washington Post article please click HERE.

LVCVA Announces Las Vegas Spring Festival in Downtown LV

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The Las Vegas Spring Festival: Chinese New Year in the Desert will host a series of Chinese, Vietnamese and Korean cultural celebrations Feb. 8 – 10 throughout the Fremont Street Experience (FSE), a five-block entertainment complex located in historic downtown Las Vegas, which features Viva Vision.

For the complete Press Release, please go to: http://www.lvcva.com/article/las-vegas-celebrates-chinese-new-year/881/